Andrey Maksimenko
CMO | Marketing Strategy | B2B & E-commerce Growth | Brand & Product Marketing | Marketing Analytics | Team Leadership
- Experience
- 1+ yrs
- Based in
- Russia
- Speaks
- Russian — Native & English — Professional working proficiency
- Skills
- 2
About
Marketing executive with 12+ years of experience building and scaling marketing systems for B2B, e-commerce and consumer brands.
My core expertise is turning marketing into a predictable growth engine. I build strategies, launch new products, develop brand platforms and align performance marketing, analytics and sales processes into a single system that drives revenue.
Throughout my career I have repeatedly built marketing departments from scratch, managed cross-functional teams and implemented data-driven decision making.
One of the recent examples: after restructuring marketing strategy and digital channels, monthly revenue of the company grew from 34 to 95 million within five months.
I combine strategic thinking with strong analytical skills and hands-on experience in brand development, product marketing, digital channels and marketing analytics.
What I do
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Experience
- 2025-07-01 – 2025-12-31Premium digital accessories (FMCG)
Developed and executed the company's marketing strategy across B2B and e-commerce segments. Managed marketing budget, channel unit economics, and marketing investment efficiency.
Key results:
— Increased monthly revenue from 34M to 95M RUB in 5 months
— Reduced CPL from 988 to 450 RUB through sales funnel optimization
— Boosted marketplace conversion rate from 0.31% to 0.85%
Responsibilities and projects:
— Developed and implemented growth marketing strategy for B2B and e-commerce channels
— Managed marketing budget and investment efficiency (ROMI, CAC, CPL)
— Optimized marketplace performance and digital acquisition channels
— Developed the company's brand platform (positioning, USP, tone of voice)
— Increased brand search queries from 3.5k to 14k
— Built influencer marketing system (up to 30 integrations per manager), reducing CPM from 1.2 to 0.65
— Built the marketing department from scratch (performance, SEO, SMM, content, production)
— Implemented end-to-end analytics (Roistat, PowerBI, DataLens) to control channel unit economics
Moscow
Education
- 2008-09-01 – 2013-06-30Belgorod State National Research University
Faculty of Computer Science and Telecommunications Applied Informatics in Economics
Belgorod
Work
Let's work together
Andrey Maksimenko · CMO | Marketing Strategy | B2B & E-commerce Growth | Brand & Product Marketing | Marketing Analytics | Team Leadership
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